Global marketing is not the way of the future. It’s the way of today.
Every day, I‘m bombarded by legitimate, international companies trying to break
into the lucrative English-speaking marketplace.
Some of them do a pretty decent job - with just a few glitches here and there.
On the other hand, some of them are downright appalling.
If you’re serious about selling your products or services in North America - or in any
country where the English language predominates - you simply must do better.
All your potential customers assume that if you don’t take the time or invest the
money to create websites or sales tools that are letter-perfect, you’re not truly
serious or reputable enough to attract their attention, let alone their business.
Think of your home market.
Whether you’re in Moscow or New Delhi or Dubai or Beijing or wherever, imagine
someone trying to sell you a product using messaging that’s littered with typos,
syntax errors, dated wording, or stilted phrasing. It just wouldn’t cut it – and the
same goes when you try to market your international products to English-speaking
What’s the solution? It’s actually pretty simple.
Just like having your domestic material go through a comprehensive rewrite or final
proofing for your own home region, you should do the same before you market it
Thankfully, I can do it all for you – delivering pitch-perfect content at a price that’s
How affordable? Find out now:
-Ken Brandes, Executive Producer, Windfest Productions
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